Stellantis’ CEO: Revamped US-Focused Leadership, New Products, and Incentives to Boost Sales and Market Share
At the Detroit Auto Show, Stellantis’ North American operations head, Antonio Filosa, emphasized the importance of growing the company’s retail market share in the US, which has been declining since 2018. The automaker aims to achieve this by revamping its US-focused leadership team, mending relationships with dealers, and introducing new products.
Filosa stated that growing US retail sales and market share is the company’s top priority, citing that the US market share has fallen from 12.6% in 2019 to 9.6% in 2023. He acknowledged that the company has made “many mistakes” in recent years, including neglecting the importance of the North American market.
To address this, Stellantis is planning to offer additional incentives to dealers and release new products, which will be crucial in the company’s growth strategy. Filosa highlighted the importance of understanding the needs of the US market and its customers, which he believes will enable the company to regain its footing.
The company is also keeping a close eye on potential regulations of the incoming US administration, which has threatened changes to all-electric vehicle incentives and tariffs on Canada and Mexico. Depending on these regulations, Stellantis might make additional changes to its US operations, which could include new jobs. However, Filosa stressed the need to wait for the administration’s decisions and then work accordingly.