New York Red Bulls Renames Stadium to Sports Illustrated Stadium
The New York Red Bulls, 2024 Eastern Conference Champions, have announced a 13-year naming rights deal with Sports Illustrated Tickets. As of immediately, the 20,000 capacity Red Bull Arena in Harrison, New Jersey will be renamed Sports Illustrated Stadium. This marks the first stadium naming rights deal in the sports publication’s 70-year history.
According to David Lane, Sports Illustrated Tickets CEO, the partnership aims to showcase the company’s vast portfolio of media, live event, ticketing, hospitality, and fan experiences. The financial terms of the deal were not disclosed.
As part of the agreement, Sports Illustrated Tickets will also become the official ticketing partner for all events held at the stadium, including New York Red Bulls games, Gotham FC games, international soccer games, and concerts and events, starting in the 2026 season.
To enhance the fan experience, Sports Illustrated Tickets will provide digital Sports Illustrated fan covers to fans who attend games and events at the stadium.
The stadium naming rights mark a new chapter for Sports Illustrated, which has had a challenging past few years. The brand, currently owned by Authentic Brands Group and published by Minute Media, launched Sports Illustrated Tickets in June 2021, which now has more than $2.5 billion of tickets in inventory and offers access to over 50 million sports, theater, and concert tickets.
“Sports Illustrated Stadium is much more than just a sports and concert venue — it’s a celebration of history, innovation, and the unforgettable experiences that unite us all,” said Lane.