Red One: A Record-Breaking Streaming Hit Despite Poor Box Office Performance
Red One, the holiday movie starring Dwayne Johnson, has become a major streaming hit despite its poor box office performance. The film, which was released on November 15, grossed only $32 million in its opening weekend in the United States, far below its reported budget of $250 million. However, just a month later, the movie became available to stream on Prime Video, where it has been viewed by a record 50 million people in its first four days.
This massive viewership is a testament to the power of streaming and the changing way people consume movies. Amazon MGM Studios, the production company behind Red One, is thrilled with the results, declaring the film a “perennial holiday favorite.” The company’s head of Amazon MGM Studios, Jennifer Salke, praised the film’s success, saying that the strategy of releasing the movie in theaters and then on streaming paid off.
Despite its initial lackluster box office performance, Red One’s streaming success has redefined its legacy. The movie, which tells the story of Santa Claus being kidnapped and needing to be saved, may not have been ideal blockbuster fare, but it is a perfect movie to watch at home, especially during the holiday season. Amazon MGM Studios is already planning for Red One to be a staple of the holiday season for years to come.
The success of Red One raises questions about the future of movie distribution. With the rise of streaming, it may no longer be necessary for movies to perform well at the box office. Red One’s streaming success could be a sign that movies are more likely to find an audience and generate revenue through streaming rather than traditional box office releases.