WWE’s Hot Streak Continues as Royal Rumble Approaches
WWE has been on a hot streak for over a year, with a new era introduced by Paul “Triple” Levesque, the company’s chief content officer. The company has seen a surge in popularity, with new faces joining the main and development rosters.
In the ring, Cody Rhodes finished his story and became the Undisputed WWE champion, while Roman Reigns lost his title and had to deal with an insurgency in his Bloodline. Rhea Ripley and Liv Morgan began a monthslong feud that saw the Women’s World Championship change hands several times. Tiffany Stratton, a young talent, won the Money in the Bank contract and cashed it in to become the WWE Women’s Champion.
Outside of the ring, WWE has partnered with various brands, including Netflix, Hulk Hogan’s Real American Beer, NBA, NHL, and Cosm. The company has also partnered with TNA Wrestling to showcase talent on each other’s brands.
WWE Hall of Famer Paul Heyman acknowledged the company’s hot streak, saying it has transcended pop culture. “We’re no longer a boutique industry,” he said. “We’re not on the fringe. We’re driving pop culture now.”
To underscore this point, WWE has seen celebrities from all corners flock to its events. Matthew McConaughey, Kai Cenat, Gabriel Iglesias, Danielle Fishel, Vanessa Hudgens, Quavo, and others have been seen in the stands.
The road to WrestleMania 41 begins with the Royal Rumble on Saturday, followed by the Elimination Chamber in March. Fans should have a decent idea about what the main events will look like by spring. WrestleMania 41 will take place in Las Vegas on April 19 and 20.