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Alphabet CEO Sundar Pichai told employees that “the stakes are high” for 2025 as the company faces increased competition and regulatory hurdles, as well as rapid advancements in artificial intelligence (AI). The comment was made at a 2025 strategy meeting on December 18.
Pichai highlighted the urgency of the moment and the need for the company to move faster. He noted that the coming year will be critical for unlocking the benefits of AI and solving real user problems. Google faces challenges including a federal judge ruling that the company illegally holds a monopoly in the search market and regulatory scrutiny.
Despite the competition, Google remains dominant in its search business and is investing heavily in AI, particularly through Gemini, its AI model. The Gemini app gives users access to various tools, including Google’s chatbot, and is seen as a key focus for 2025. Pichai emphasized the need to execute well and establish a leadership position in AI, noting that it is not always necessary to be first.
Other AI-related updates mentioned at the meeting included progress on Project Astra, a universal assistant announced in May, and plans for Project Mariner, an AI-powered multi-tasking Chrome extension. Pichai also kept emphasizing the importance of “staying scrappy” and focused on efficiency.
Regulatory concerns, including competition lawsuits and statements of objections from the British competition watchdog, remain a major concern for the company. However, Google remains committed to advancing AI technology and improving its services.