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The NFL has taken another step towards making its product more widely available by striking a three-year deal with streaming giant Netflix. The agreement, valued at an estimated $150 million, allows Netflix to stream at least one holiday game in 2025 and 2026.
The Christmas Day doubleheader, which featured the Kansas City Chiefs and the Pittsburgh Steelers, was the league’s debut on the streaming platform. While there were some minor technical issues during the pre-game coverage, including a microphone malfunction and an unscheduled advertisement for the upcoming season two premiere of Netflix’s popular show “Squid Games”, the streaming quality appeared to improve once the game began.
The NFL and Netflix logos were displayed prominently throughout the broadcast, with cameras cutting back to the pre-game show after the ad. The scorebug listed a minor error in the Steelers’ timeouts, but it was quickly corrected.
The agreement between the NFL and Netflix is part of the league’s goal to make its product more accessible to a wider audience. The deal allows games to be shown on broadcast television in the competing teams’ home markets, and NFL+ subscribers will be able to watch the games on their mobile devices.
The success of the Christmas Day doubleheader has given the NFL a reason to be optimistic about its future with Netflix, with the possibility of more live events being streamed on the platform in the years to come.