Maye Musk: The Secret Weapon in China
Maye Musk, the mother of Elon Musk, has been making waves in China, where she is adored for her striking looks, inspiring life story, and ability to “age gracefully.” As a model and dietician, she has built a successful career, but her son’s extensive business dealings in China have opened the door to a new market of admirers who have welcomed her with open arms.
Maye Musk has been jetting between various glamorous events in China, including a gala dinner in Hangzhou, a red carpet event for a cosmetics company in Wuhan, and the signing of copies of the Chinese edition of her book, A Woman Makes a Plan. She has also walked the runway for Chinese fashion labels, attended events for sportswear brands, and collaborated with consumer electronics companies.
Her popularity in China is not limited to her glamorous events and endorsements. Her inspiring life story, which includes overcoming domestic violence and raising three billionaire children, has resonated with many Chinese fans. She has gained a significant following on Chinese social media platforms, including Xiaohongshu, Douyin, and Weibo.
Maye Musk’s fame is part of a trend of “senior influencers” in China, where older people, especially women, garner huge popularity for their ability to “age gracefully.” Other “silver influencers” include “Kangkang’s Grandpa,” an 83-year-old fashion influencer, and Wu Yanshu, an 86-year-old actor who recently appeared in a Chinese advertisement for Prada.
As a “lao pengyou” or “old friend” of China, Maye Musk is likely to continue monetizing on her and Elon’s popularity in the country. Her next move may be to launch her own brand in China, probably related to wellness or fitness. With her inspiring life story and striking looks, Maye Musk is set to remain a beloved figure in China for years to come.