LIV Golf Expands Reach with Multiyear Media Rights Agreement with FOX Sports
LIV Golf will extend its reach in 2025 with more than half of the league’s schedule set to air on FOX or FS1, the organization and FOX Sports announced Wednesday. The agreement also allows for select rounds to be featured on FOX Business, FS2, and the FOX Sports app. All LIV Golf coverage will be streamed on the FOX Sports app and to LIV Golf+ subscribers.
The multiyear media rights agreement between LIV Golf and FOX Sports signals a significant step forward for the league, which was initially met with scrutiny after its creation. However, the league has since attracted top golfers like Jon Rahm, Bryson DeChambeau, Brooks Koepka, and Phil Mickelson.
LIV Golf CEO Scott O’Neil expressed his excitement about the partnership, stating, “LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences.”
Koepka and Rahm also praised the partnership, with Koepka calling it a “huge win” for LIV Golf and Rahm describing it as a “huge step forward” for the league and its fans.
The agreement is a significant coup for LIV Golf, which has struggled to find its footing in the golf world. However, with this new partnership, the league is set to reach a wider audience and attract new fans in 2025.