Check out what’s clicking on FoxBusiness.com. Buc-ee’s filed a lawsuit against a smaller Texas-based gas station chain on allegations of copyright infringement, claiming Super Fuels’ logo is too similar to the Buc-ee’s logo. The lawsuit filed in U.S. District Court argues that Super Fuels’ cartoon dog in a cape logo is too similar to the Buc-ee’s cartoon beaver in a hat.
Buc-ee’s, which is also based in Texas, claims the Super Fuels logo prominently features an “anthropomorphic and cartoon representation of a smiling animal that closely resembles a beaver, which is similarly positioned in a right-facing angle and is depicted in front of a circular background.” The company also notes that the two logos have similar expressions and coloring.
The lawsuit argues that the logos could confuse customers and that the confusion has resulted in a loss in sales for Buc-ee’s. As a result, Buc-ee’s is seeking a permanent injunction to prevent Super Fuels from using the dog logo, for Super Fuels to pay Buc-ee’s for any “ill-gotten gains,” and for all signs, packages, and other materials with the dog logo to be destroyed.