Beyoncé Helps NFL Break Streaming Records With Halftime Show
Global superstar Beyoncé has made a significant contribution to the National Football League’s (NFL) latest streaming record-breaking feat. The singer’s high-energy halftime performance at Super Bowl LVII last weekend played a major role in the league’s impressive viewership numbers.
The NFL announced on Monday that this year’s Super Bowl set multiple streaming records, with an average minute audience of 120.6 million viewers across various platforms. The 67th installment of the Super Bowl attracted the largest streaming audience in NFL history, surpassing previous records by a significant margin.
Beyoncé’s captivating halftime show undoubtedly played a major part in driving viewership and engagement. Her performance featured an array of songs from her impressive discography, including some of her most iconic hits like “Crazy in Love” and “Formation”. The Queen Bey’s show-stopping routine did not disappoint, as fans praised her energy, stage presence, and mesmerizing dance moves.
The NFL’s impressive streaming figures are a testament to the continued growth and popularity of the Super Bowl. This year’s game, which featured the Kansas City Chiefs defeating the Philadelphia Eagles, captivated audiences from around the world, cementing its status as one of the most-watched and most-anticipated sporting events globally.
The league’s recent streaming success marks a significant shift in viewer behavior, with fans increasingly opting for digital platforms over traditional television to consume sports content. As a result, the NFL’s continued investment in innovative streaming solutions is likely to have a significant impact on its overall viewership figures in the coming years.