Scooter Braun’s Public Purge: Music Manager Deletes Accounts and Disappears from Spotlight
Scooter Braun’s Instagram account has vanished, gone are the picture-perfect uploads of the music manager living it up around the world. The account was a window into the lavish lifestyle he once led. Braun’s social media presence, once thriving with updates and inside looks into the lives of the stars he represented, has seemingly been wiped out. His Twitter feed, on the other hand, has reverted back to 2012. The sudden change has raised curiosity about Braun’s whereabouts and career trajectory.
Scooter Braun’s career rise to fame stemmed from discovering and managing Justin Bieber, turning his talent into lucrative success. Over the years, his agency, which included high-profile clients such as Ariana Grande, Demi Lovato, and Kanye West, amassed staggering profits. The golden goose became a major earning machine for Braun, touring, and record-breaking sales generating staggering revenue.
As Bieber’s health issues, the cancellation of world tours, and a prolonged musical hiatus began taking its toll on his earning power, Braun sensed the winds were changing. After selling Bieber’s catalog for an astonishing $200 million at the tender age of 25, Braun made an announcement: he was exiting management altogether, and merging his agency, Ithaca Holdings, with the esteemed KPop monolith Hybe. His notable clients like Grande and others relocated to new reps, while Justin Bieber remained silent, unfollowing his long-time mentor.
Recent rumors and sightings suggested Justin Bieber unfollowed Braun’s Instagram account only to maintain connection with his mentor’s ex-wife. In further signs of professional disentanglement, Bieber’s mother became Braun’s ex-brother’s follower after the latter ventured into charity work. Then came the surprising update: Braun axed his digital presence altogether. Will the stars align again or has the game changed? We wait to witness the next stage of this enthralling dance.
